Most schools use a monthly newsletter to keep parents and the wider school community in touch with what’s going on. Those of you behind the newsletters know how much time, energy and money it takes to generate the content, proof it, format it, print it and mail it. Despite our efforts, we’ve finally come to terms with two things: first, print has fallen out of favor; second, most newsletters end up in the recycling bin along with the Chinese restaurant menus and random circulars parents receive in the mail. So how can schools more effectively communicate with parents? The answer is simple and it won’t cost you a thing: Start a school blog.
Retire the school newsletter. Start a school blog
Many prefer to read news online
According to research published last year by Pew Research, a substantial percentage of leading newspaper readers get their news digitally. Currently, 55 percent of New York Times readers say they prefer to access news on a computer or mobile device, as do 48 percent of regular USA Today and 44 percent of Wall Street Journal readers. While this isn’t proof that nearly 50 percent of your readers prefer to access school news online, there’s a good chance that they do.
Blogs are current
By the time parents receive their monthly newsletter, much of the information is already outdated. Who wants to read about the “big game” or a service learning project three weeks after it happened? Blogs allow you to update readers as newsworthy events are taking place—not after. Another thing to keep in mind is that event information (dates, times, etc.) changes. Once a newsletter has been printed and shipped, there’s no going back. Blogs give you the flexibility to make changes whenever you want.
Blogs will save you money
Most blogging platforms are free. No more printing and shipping costs; no more envelope licking; no more label printing. If you are concerned about alienating parents who are less tech-savvy or prefer to read print, send home a survey and find out who your readers are and how they prefer to access school news.
Blogs provide a rich, multi-media experience
Unlike print, which is linear and static, blogs allow you to easily integrate video, audio, photos and text. Now you can show, not simply tell, parents what’s going on in school. You’ll be surprised at how capturing students “in the moment” and posting pictures and videos of them throughout the day will impact parent engagement.
There are dozens (probably more) of blogging platforms to choose from and most of them are free. Blogger, for example, is Google’s free blogging service. It only takes minutes to set up and you can customize the theme and color of your site. If you already have a Gmail account, there’s good news: You’ve got a Blogger account too. Simply sign into Gmail and select “Blogger” from the “more” menu. Other blogging platforms you might check out include WordPress.com, Blog.com, or even TypePad Micro.